5 Powerful Tips On How To Design an Effective logo
Logo of a company can build or destroy its reputation and business prospects in the market. A perfectly designed logo is said to be establishing good rapport with the targeted audience of the company and it builds brand image. But a wrongly done logo can demolish all of these in no time. Today every business is concentrating on forming effective communication with its customers. Marketing team do create strategies for customer engagement with the business in various ways. Therefore, business owners, be it a startup or a well established one, they spend a lot of money in creating a visually engaging tools to interact with people. Logo is not just a business symbol, it is very much a mere and first point of identity of what your business is about. "It is a brand identity"
It serves many purposes and in this modern world it is mostly used to send right message of the business to your customers. A professionally designed logo is very powerful in terms of conversion.
Subraa, Freelance Logo Designer will share with you 9 Powerful tips which would be helpful to design an effective logo.
I) Know about the brand:
It means, as a logo designer you should be knowing for what brand you are going to design a logo. Before you start with your designing phase, make sure you have got some insights about the brand from your client. The key thing is logo should reach a particular group of people, so you need to get all information from your client like - what is their business, brand and market is all about? What is the brand ideology? Based on this you need to come up with an inspiration which holds future values of the client’s business. Designs can change according to softer and harder tones of business. Ask your client that how do you like to project yourself in the mid of customers? All these questions are the beforehand information which will serve you as a guide in designing. Remember, it is just a guide, the actual crux is more and yet to come.
II) It should reflect the nature of your Business:
As a business, you should be sure enough that your logo is entirely capable of representing your business. Freelance logo design singapore to design a creative and effective logo design for your company and business to identify a unique company brand. The design, color, images or graphics used in the logo design should match with your business values. Only if it aligns with your business, it would create brand impact and identity.
III) Impression is crucial:
Long lasting impression is the key ingredients of logo designing. Logo should be mesmerize consumers or users effective and creative one at a glance. Creating a unique logo will leave a long lasting impression on your consumers. It is essential that you design it better than your competitors or company to identify easily of the product and services of the logo designs.
IV) Carefully use colors and work it with a plan:
Brand’s message is effective with the usage of colors. For eg: red colors would communicate to your audience that you are being aggressive, passionate and energetic. This means, the logo colored Should be apt for companies like travel and transportation. If its blue, it brings a feeling of intelligence and togetherness. So and so forth, there are distinguishable feeling for each color. My point here is, use it wisely. Do not just rush with the selection of colors. This phase is something to be discussed with the client and you need to put your views as well. You may have to tell if that particular color which your client is suggesting would go with the design or it would degrade the design.
V) Pick Fonts Carefully:
Typefaces has to be chosen rightly and not randomly. Many logo designers do not pay attention to typefaces of the logo designing. For eg: if you are designing a logo for a toy company, you will most probably keep the font as handwritten, as it has to be closely associated with children. Fonts speak brand personality and hence it is essential that you do not communicate to the wrong crowd. Avoid using gimmicky fonts. Try to use your own fonts possibly, this would be the one best things that you do in your designing.
If you are looking for creating a professional logo for your brand new company or already established one, Contact, Subraa, your friendly Freelance Web Designer and Logo Designer in Singapore. WhatsApp or Call now to check out the offers at +65 97957890 or email at info@subraa.com with your requirements to learn more about the promotional offer applicable.
visit my website https://www.subraa.com/web-design-logo-design-singapore
you sure would be happy with my designs.
